Will editing URL parameters of a facebook ad, generate a fresh ad review?

Yes. Editing URL parameters of an already approved facebook ad will again send the same ad for review. The ad will stop delivering while it is “In review”. 

Ideally one would expect that since there is no change in ad content, the ad should not go for a fresh “review” but unfortunately that’s not the case.

Usually I have seen that the ad review just for change in URL parameters gets approved fast (may be in an hour’s time).

However, if you want that your ad should keep running, you should make a copy of the already approved ad, and then change the URL parameters in the new ad. Once the new ad is approved, you can pause the old ad with incorrect URL parameters.

Author: Durga

Advertising, web marketing, creating and building brands and businesses that serve their target audience in better ways.