Positioning is the foundation of every business.
In my experience, huge portions of superb marketing work is wasted taking a business in wrong directions.
– you build up a successful content marketing engine… around the wrong customers
– you nail SEO for 100s of KWs… that bring low loyalty, low margin customers
— Rand Fishkin (@randfish) December 20, 2019
*Image credit : https://twitter.com/randfish/status/1208135554275012608