Let us say you have some service which is not your main business but still you want to rank for that in the Local Pack. How can you do that?
For example, a martial art gym or a gymnastics facility might want to rank for “Birthday Parties” but Birthday Parties are surely not their main business, so how can they do that?
One way is to encourage your users of that particular secondary service, to write descriptive reviews including the name of that secondary service in the review, if possible. See the following screenshot for an example.
I am reasonably sure, that the review mentioning “sons birthday party” is helping “Champions Gymnastics” rank in the local pack for birthday party related search query.
Disclaimer – Champions Gymanstics is not my client. This is just a screnshot to illustrate my point.
Google Search Console is a valuable free tool for SEO.
The data provided by Google Search Console is definitely useful for understanding your SEO position and making relevant decisions about the next steps to improve SEO.
However the limitations of Google Search Console data and its reliability should be carefully understood before making any decisions based on that data.
This article on MOZ is very useful in understanding Google Search Console data reliability.
You should also read the following comments in the above article :
David Butler’s comment
and Russ’s reply