Value track parameters can be very useful with third party tracking tools like Hotjar

Auto tagging works well to communicate data between Google AdWords and Google Analytics, when both are linked together.

However if you are using third party analytics or tracking solutions like HotJar, then value track parameters can be very useful. ( You should not use UTM parameters along with auto tagging.)

For example, a useful tracking template for a search campaigns could be

{lpurl}&kwd={keyword}&mt={matchtype}&nw={network}&dev={device}&crid={creative}

which would tell you the keyword responsible for the click, the match type , the network (search, search partner or display), the device and the creative id (the ad which send the traffic to you).

Suppose you are watching a visitor’s video recording in HotJar to understand customer behavior on your website. Now without value track parameters, it’s difficult to guess what might be the intent of the visitor.

However if you have value track parameters set up, then you know the keyword that bought the person to your site, the creative id, the network and other information as relevant. All of this is useful information which can help you analyze better.

Similarly for display campaigns, the following tracking template could be useful as a campaign level tracking template :

{lpurl}?placement={placement}&network={network}&dev={device}&adgrpid={adgroupid}&targetid={targetid}&creative={creative}

Your usage might require more customization.

Do check the list of Adwords value track parameters available at – https://support.google.com/adwords/answer/6305348?hl=en

The AdWords interface keeps changing but currently you can set value track parameters at campaign level by accessing the Settings > All Settings tab at campaign level. Look under Advanced Settings > Campaign URL options (advanced) > Tracking Template.

Most websites including WordPress websites usually work perfectly with value track parameters. However you should be especially careful if you are using some third party website ( like may be a ticket booking site) as your landing page in some ads. There is a rare chance that these sites may not work correctly with value track parameters.

So, when you enter the tracking template, always use the “Test” button (given in the AdWords interface) to make sure the landing page is still accessible with your value track parameters. It takes only a few seconds but you will be sure that your tracking and ads are working correctly.

I hope value track parameters will be useful to you.

Adwords Editor on Ubuntu (Version 11.8.0 – March 2017)

Adwords Editor on Ubuntu works well once installed correctly.

Update: March 2017

I am just updating this old post to confirm that the latest AdWords Editor 11.8.0 also works on Lubuntu 14.04.5 LTS.

AdWords Editor for Linux Ubuntu

Installation method is same as outlined in the old post below.

The link to download the current latest Adwords msi file is https://dl.google.com/dl/adwords_editor/11.8.0.0/google_adwords_editor.msi

Installation instructions are as follows.


Old post follows :

I installed Adwords Editor 11.5.9 on Ubuntu 14.04.4 LTS using Wine 1.6.2

Adwords Editor on Ubuntu

Step 1 : Download correct msi file using the following URL

http://dl.google.com/adwords_editor/__VERSION_HERE__/google_adwords_editor.msi 

Example for AdWords Editor version 11.5.9 the URL will be

http://dl.google.com/adwords_editor/11.5.9.0/google_adwords_editor.msi

(Please note the zero at the end of 11.5.9.0 when the version number is being stuffed into the URL. Please use the correct version number in the above URL. The current version number can be found from here – https://www.google.com/intl/en/adwordseditor/ )

Step 2 : Set wine default to Windows 7 (This is true on Wine  1.6.2. Newer versions of Wine may not need this step.)

adwords editor on ubuntu

If you try to install AdWords Editor in Windows XP mode, the AdWords Editor installer would report that “AdWords Editor cannot work on this operating system” and the installation will fail. However if you use the Wine Configuration tool and change the default windows mode to Windows 7, the installer will work successfully.

Step 3: Run the installer using the command line.

After setting the default Windows mode to Windows 7, as mentioned in step 2, open a terminal window (xterm/ UXterm or your favorite).

Navigate to the folder where you downloaded the msi file. Then use the following command line to install from the downloaded msi file

wine msiexec /i ./google_adwords_editor.msi

Step 4: Set Wine default back to Windows XP.

Once AdWords editor is installed successfully, running as a Win7 app was not successful for me. (My wine version is an old 1.6.2 version. ) It generated error as follows :

This application failed to start because it could not find or load the Qt platform plugin “windows”

So after successful installation of Adwords Editor on Ubuntu, I set wine default back to WinXP and Adwords Editor ran just fine.

Big Thanks to AgenT – I got to know this method from
https://appdb.winehq.org/objectManager.php?sClass=version&iId=32146&iTestingId=92838