Ignore Quality Score. Focus on UX and conversions.

I have always used Quality Score as a guide only – never a performance indicator.

QS is definitely important from the Adwords algorithm point of view but practically, in my opinion and my practice while optimizing accounts, I usually find that there are other aspects to track and focus on to improve business results, other than QS.

This excellent article published on PPC HERO confirms that opinion – http://www.ppchero.com/determining-the-weight-adwords-puts-on-quality-score-factors-a-case-study/

The study by By Natalia Biel (In-House PPC Manager at TitanHQ) confirms that QS is at best a guide (and sometimes not even that).

Author: Durga

Advertising, web marketing, creating and building brands and businesses that serve their target audience in better ways.