Google Analytics 4 property

Google Analytics 4 Property is the next generation of Google Analytics.

You should install it along with your current GA tag.

See this video to know more about it in simple terms –

The implementation can vary from case to case and the theme or other plugins shown towards the end of the video are not necessary.

This video is also useful to get started with GA4

Other resources –

What is Google Analytics 4 property

Upgrade to GA4 

Author: Durga

Advertising, web marketing, creating and building brands and businesses that serve their target audience in better ways.