Google ads target by age (or Google ads demographic targeting)
Age targeting is not available while creating the search campaign
When creating a new search campaign, if you try to look for age group targeting in the “Audiences” section of campaign buildout then you will not find age group targeting in the “Who they are” (Detailed demographics) targeting.
How to target by age?
First create a new campaign, without trying to do any age targeting at the campaign creation stage. Now open this new campaign.
Go to “Demographics” – it is an option on the left hand side bar (left hand side page menu) when editing campaigns. See following screenshot.
Since you want to set the age (demographic) targeting at the campaign level, please make sure that campaign view is selected in the drop down on the right hand side of the screen as marked by an arrow in the above screenshot. (You can set age group targeting at ad group level also.)
Now select “More” and then select “Exclusions”. Please refer to above screen shot – More is marked by an arrow.
Once “Exclusions” is selected, you might see something like the following screenshot –
Select the age groups or other demographics you want to exclude and you are done.
Further resources
If you want to read more, please see these Google support article –
Read Google’s article on excluding demographic groups – https://support.google.com/google-ads/answer/2601123?hl=en&ref_topic=3122881
Read about demographic targeting options, how Google determines demographic information, and more details about the “Unknown” category in this article – https://support.google.com/google-ads/answer/2580383?hl=en&ref_topic=3122881
How to add demographic targeting to an ad group – https://support.google.com/google-ads/answer/2580282?hl=en&ref_topic=3122881
