Will editing URL parameters of a facebook ad, generate a fresh ad review?

Yes. Editing URL parameters of an already approved facebook ad will again send the same ad for review. The ad will stop delivering while it is “In review”. 

Ideally one would expect that since there is no change in ad content, the ad should not go for a fresh “review” but unfortunately that’s not the case.

Usually I have seen that the ad review just for change in URL parameters gets approved fast (may be in an hour’s time).

However, if you want that your ad should keep running, you should make a copy of the already approved ad, and then change the URL parameters in the new ad. Once the new ad is approved, you can pause the old ad with incorrect URL parameters.

Required field is missing: The link field is required. Please complete the field to continue.

If Facebook ads is throwing this error on you, even when you have the link field properly filled up, then try adding URL parameters to your link. (you can read more about FB ads URL parameters here – https://www.facebook.com/business/help/1016122818401732 )

This solved the problem for me, so you could also try it!

In general also, it is always good to use URL parameters.

Positioning is important

Positioning is the foundation of every business.

positioning in business

*Image credit : https://twitter.com/randfish/status/1208135554275012608