Tag: DIY-PPC

These articles are relevant if you are managing your own PPC.

Facebook ads minor edits – Edit current ad but still run ads non-stop by using the “Create Similar Advert” option

If you want to make some minor edits to your current running FB ad but still want your ads to run continuously, then you could use the “Create similar advert” option.

Facebook Create a copy of fb ad

Editing the current running ad will send the ad for review and ad delivery will stop. The delivery status will change to “Pending Review” till the ad is reviewed by Facebook team.

If it is an important day (like a sale) and you don’t want your FB ads to stop, then it is much better not to make the minor edit to the current running ad. Instead, create a copy of the current ad and once that is approved then you can pause the current ad.

Normally ad approvals happen fast but sometimes it can take time, so if you do not want to take chances, remember to create similar advert.

Adwords expanded ads available now

If you are managing your own accounts, you need to make sure you know about this change. This is a nice video about expanded ads.

I would suggest that you make new expanded ads in each adgroup and let them run along with your current text ads. Over time the better performing ad will automatically become evident.

AdWords Keyword Planner and Google Sheets

AdWords keyword planner allows download to Google sheets. This can be very convenient for keyword research.

Adwords Keyword Planner Download Data to Google Sheets

Adwords-Keyword-Planner-Save-to-Google-Drive

Once the data is in Google Sheets, you can sort and work on the data in many powerful ways.

A lesser known feature is the filter tool available in the “Data” menu of Google Sheets, which allows filtering data by condition based on many readily available conditions or even a custom formula.

Adwords for basement waterproofing keyword planner

Its a very interesting feature and can save time when analyzing voluminous data from the AdWords keyword planner.

As always, there are many ways to do the same work and some of the filter conditions can be achieved in the keyword planner itself but I find that moving the data to Google sheets gives me flexibility and more powerful tools for analysis. Its worth a try!

DIY Adwords : News : Right side ads removed from desktop searches.

What is changing :

Google search results on desktop/ laptop will not show text ads on the right hand side bar.

Now there may be up to four ads on top, and three at the bottom of search results on desktop searches. There is no change for searches done on mobile.

3 simple things you should do :

  1. Check average position of your keywords (especially important keywords) and adjust bids as required.
    • Go to keywords tab and sort by the “Avg. Pos.” column. (If this column is not visible, enable it via “Columns” drop down > click “Modify Columns” > click Performance Metric to select “Avg. Pos.”. More details here and a screenshot below. )

      Adwords - Modify visible columns if required

    • Adjust bids of keywords as appropriate. Pay attention to your most important key words and if required increase bids to ensure that these keywords would stay in top 4 positions.
  2. Use as many extensions as possible and populate them with correct/ meaningful data.
    • Well written extensions help improve CTR and thus reduce CPC, helping you compete better.
  3. Track conversions (both macro and micro conversions) so that you know which keywords are bringing you quality traffic. Make sure these keywords stay in the top positions, even if you have to pause some less important keywords.
    • Conversion tracking is a must in today’s competitive Adwords environment. If you are not able to add the required tags yourself, take help from your web developer or you may even contact me, or any other Adwords professional for one time help and then continue managing your account on your own.

Optional reading :
If you have the time, and you are in a mood to read more, here is a very nice article on the impact of removal of right sidebar ads from Google search results.

Footnote: This is a DIY Adwords article for people who manage their own PPC/ Adwords. While  I hope this would be useful to majority of accounts under DIY management, exceptions would certainly exist and more complex accounts might need different strategy. Consult with me for free, if you have any specific questions.